100,000 views for Melita’s Video-On-Demand service

Thursday, October 27, 2011 by

Melita, The only Video-On-Demand (VOD) service offered in Malta by Melita has hit the 100,000th viewing. This milestone was reached within one month from the commercial September 12th launch of the “OnDemand!” product after the June BETA release.

Customers subscribed to the Entertainment Pack get complete access to OnDemand! Club: a library of TV series, Kids shows, Documentaries, Movies and Music videos and may watch each programme as many times as they want without incurring additional charges.

“We are overwhelmed with the take up of this service and also with the usage trends. People are not only buying the product but they are also using it a lot, and browsing the vast library of content available. Our focus is now to gather feedback from customers on viewing patterns and content preferences in order to enhance our library” commented Ivor Micallef, Melita’s Product Manager for Television.

Amongst the key titles in the OnDemand! library one can find series such as Weeds, Dexter, Californication, or CSI. The Kids section is one of the most popular amongst OnDemand! Club users with shows such as Pingu or Barney And Friends being the most watched.

The service is managed by international provider On Demand Group which operates a similar service for leading operators across Europe and the Middle-East including Virgin Media in the UK.

While details are still to be announced, the next upgrade of the product will enable customers to rent very recent movie titles with prices aligned to those of international movie services. The service will include latest and library blockbusters released by the major Hollywood movie studios.

For more information call 27270270.