Melita launches blockbuster Movie Rental service

Monday, November 21, 2011 by

In another first for Malta, as from today Melita customers with interactive TV service will be able to rent Hollywood blockbuster movies from the comfort of their home through their TV set. The service is an enhancement to the current OnDemand! product available to all home entertainment pack subscribers and is managed by international industry leader On Demand Group (ODG).

New releases from top Hollywood studios will be available for rental in line with DVD releases in the UK, which is 3 to 6 months after the cinematic release. Apart from these titles, customers will also be able to rent blockbuster movies which have been released in the last years. Top recent movies will also be available in High Definition option, and with Dolby 5.1 sound.

Amongst the first launch blockbuster movies clients will find titles such as Thor, Rango, Water for Elephants and X-Men First Class amongst others.

Latest movie releases will rent for just €3.50 while new releases will rent for €2.99 or €3.99 in High Definition. Library blockbuster releases will rent for as low as €1.49. These are highly competitive rates and once a movie is rented customers can watch the movie as many times as they want for a 48-hour period.

Simply rent your movie with the push of a button, Melita delivers for free directly to your TV screens and all you have to do is sit back and relax while enjoying your movie with family and friends and your favourite nibbles and drinks!

Customers do not need to sign up with new accounts or remember complicated passwords. The rental library is automatically available to all home entertainment pack customers. Once a rental has been confirmed, the charge is simply added to the customers’ monthly bill.

“This new service confirms our focus on bringing quality entertainment content to our TV clients. The service works pretty much on the same concept of renting from a DVD store, simply without the hassle of having to go to the DVD store. Our graphical user interface is simple and intuitive, and customers just have to browse the library with their remote control, and click the movie they want to rent and watch. The movie rental service complements our OnDemand! offering through which customers may already watch free library movies, TV series, kids contents or music videos. We are building on the concept of allowing people to watch what they want, when they want” commented Michael Darmanin, Director of businesses services and marketing at Melita.