How we’re powering Malta’s digital future at Melita

Thursday, July 03, 2025 by Harald Roesch

How we’re powering Malta’s digital future at Melita

2024 was a game-changer for us at Melita. From doubling our IoT revenue to winning awards for customer service, we’ve kept pushing boundaries – and we’re just getting started.

Innovation is in our DNA

One of our biggest wins last year was the growth of our Internet of Things (IoT) services. Revenue more than doubled, with most of it coming from international clients – especially in Germany. It’s exciting to see our tech making an impact in real estate, agriculture, manufacturing, and even smart cities.

AI that actually helps

We’ve also taken huge strides in customer service, thanks to AI. Our digital assistants, Billy and Toby, now handle over 40% of customer queries all on their own. That’s freed up our team to focus on more complex support – while customers get fast, reliable help 24/7.

With call wait times under 30 seconds and Net Promoter Scores regularly topping 70%, we were thrilled to be recognised with the Customer Service Excellence Award. That one meant a lot.

Fastest internet in Malta? That’s us.

We’ve continued rolling out our 2.5-gigabit broadband—the fastest in Malta. Nearly half the country can now connect at lightning speed and we’re not slowing down.

Eyes on the future

With backing from Goldman Sachs Alternatives and a brilliant team driving us forward, we’re investing even more in AI, customer experience and next-gen networks in 2025.

We’ve been leading Malta’s digital evolution for over 30 years. The future’s bright – and we’re building it.

Harald Roesch

Harald Roesch

CEO Melita