Melita Italia Srl., a wholly owned subsidiary of Malta-based quad play telecoms operator Melita Limited, will begin providing gigabit broadband in Italy from April 2019. Headed by former Telecom Italia CEO Riccardo Ruggiero, Melita Italia will use Italy’s Open Fiber wholesale network to initially provide services in Catania, Palermo, Milan and Naples. The company plans to expand services to more than 30 cities and 3,000 sales points by the end of 2021. Some 100 new jobs will also be created, most of which will be based in Southern Italy.
From the outset, the new venture will bring innovation to broadband customers in Italy in terms of both customer care and product. Following the European launch of Plume® by Melita in Malta in 2018, Melita Italia customers will become the second Melita group in Europe to benefit from Plume’s services bundle that provides access to highly personalized in-home experiences. Plume membership includes Adaptive WiFiTM, HomePass® guest access, advanced parental controls, the Plume app and SuperPods that combine to learn and adapt to the needs of the home to make WiFi faster, safer and more reliable.
Harald Roesch, CEO at Melita Limited, said, “This is a significant milestone for Melita, a business built in Malta, which is now expanding into new markets. While our core business will remain in Malta, Italy presents an excellent opportunity for growth as millions of homes gain access to the Open Fiber network. By combining the skills of our team in Malta – where we are innovative leaders in the provision of internet services and customer experience – with the market knowledge of Riccardo and his team, the future for Melita in Malta and Italy looks bright.”
Riccardo Ruggiero, Executive Chairman at Melita Italia, said, “Melita has a great opportunity to grow in Italy as the country’s super-fast fibre internet network enters a phase of rapid expansion. Working together with Open Fiber, I am very much looking forward to this new and exciting challenge.”