Melita Limited has announced a new partnership with Just in Case, introducing a wide range of premium mobile accessories and on demand personalisation services.
Founded in Italy in 2019, Just in Case has grown rapidly into one of the country’s leading mobile accessories retail brands, combining quality, design and technology to deliver stylish, accessible products tailored to modern consumers. With a strong presence across Europe and a growing international footprint, the brand is known for redefining phone accessories as fashion driven, personalised products.
Through this agreement, Just in Case products are now available in all Melita retail outlets nationwide. Customers purchasing a smartphone from Melita Limited can now bundle their device with a protective cover and screen protector, offering a convenient “grab and go” solution that ensures immediate protection for any device.
The partnership focuses on delivering high quality products at accessible price points, combining durability with contemporary design. Just in Case accessories are designed in Italy and cover more than 500 smartphone models, ensuring compatibility across a wide range of devices.
A key highlight of the collaboration is the ability for customers to fully customise their phone covers in as little as 10 minutes at Melita’s Tarxien outlet. Using advanced in store personalisation technology, customers can create unique designs using photos, text and exclusive graphics, resulting in a truly personalised product produced on demand.
The range also includes officially licensed designs through partnerships with Warner Bros. and Italy’s Serie A, featuring globally recognised franchises and leading football clubs. This allows customers to choose from a variety of authentic, high quality branded covers alongside custom options.
Graziella Costa, Head of Customer Experience & Sales at Melita Limited, said, “This collaboration with Just in Case enhances our retail proposition by bringing together quality, style and personalisation in one place. It allows customers to protect their devices instantly or create something uniquely their own, all within a seamless in store experience.”
Adam Brockdorff from Just in Case, added, “Our mission is to deliver premium, design led accessories that combine quality with accessibility. Partnering with Melita allows us to bring our innovative retail concept and fast customisation technology to customers in Malta, offering solutions for every occasion, every user and every need.”
This partnership forms part of Melita’s ongoing strategy to enhance the in store customer experience, offering not only connectivity solutions but also a comprehensive range of accessories that combine convenience, protection and personalisation.
